Notes - Masterclass #3 - Building transparency through Sustainability & Traceability - by Maria Ervast from Fairly Made
Masterclass Recap with Maria Ervast
In this masterclass, Maria Ervast from Fairly Made walked us through one of the biggest shifts that has been happening in the fashion industry for the last decade: the move toward transparency, traceability, and measurable sustainability.
For many emerging brands, sustainability can feel overwhelming. Where should you start? What actually matters? And how do you communicate responsibly without falling into greenwashing?
Maria’s talk focused on exactly that: understanding the regulatory changes coming to the industry, learning how traceability works in practice, and identifying realistic first steps for young brands that want to build responsible businesses from the start.
Her message was clear: perfection is impossible, but transparency and intentional choices can go a long way.
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About Maria Ervast & Fairly Made
Maria Ervast is International Customer Success Manager at Fairly Made, a company helping fashion brands understand and measure the environmental and social impact of their supply chains.
Fairly Made focuses on traceability, which means mapping every step of a product’s journey from raw material to finished garment. By doing so, brands can better understand their impact and communicate it transparently to consumers.
The company works with over a hundred brands across the industry, from emerging labels to established fashion houses. Their work includes:
mapping and assessing suppliers
calculating environmental footprints
helping brands comply with new regulations
building digital product passports that allow consumers to see where and how products were made
